Before you can effectively start working on any part of a marketing plan, you need a clear statement and understanding of what makes your business different from your competitors. You have to be able to enumerate the ways you can stand out in the minds of your prospective customers. If you haven’t already, make sure you read our Business Plan section before you tackle a marketing plan.
There are many marketing resources available that discuss the standard components of a marketing plan. While each resource may be slightly different, the core components of any marketing plan include: